In the New York Times article New Form of Impulse: Shopping via Text Message, Louise Story brings to light a new marketing technique for retail. In the article, found here Shop, impulse shopping can now be done by cell phone text messaging, an ever growing trend. ShopText, a New York company started in 2005, takes orders, charges cards, and ships products or accepts charity donations. Warehouses for the company are set up around the country. Instantly people can order from magazines without buying online or going to the store. It is more convenient. Ads and editorials in magazines like CosmoGirl, Stuff, and Lucky have text codes beside their products and samples. Buyers must have the program and an account with a shipping and billing address to buy these things through text messaging. Tim McGraw's new CD, concert tickets, DVDs, and the new Harry Potter book are available to consumers through this tool. Cell phones are now linking products to media. Through this, marketers can tell which magazines generate the most sales.

I think this is a great way for magazines to cell more of what they advertise. Many people, especially young girls, are impulse shoppers, and when they see things in magazines, they immediately want to buy it. Text messaging is the hot thing right now for communication. This company could reach a lot of women, but I wonder about the men, being that unless it's a CD, DVD, or video game advertised someplace other than a magazine, they aren't likely to desire it that bad. However, this way of shopping could catch on everywhere and everything could have a text code beside it. Cell phones, starting with the internet access, are booming with business.